OBJECTIVE: Establish Shiseido as a leader and trendsetter in the J-Beauty space by positioning the brand as a trusted educational resource for Japanese beauty rituals in the U.S. market. As lead designer, I collaborated closely with the Art Director to develop a visually rich, culturally grounded campaign—drawing from in-depth research on Japanese art and tradition to create an authentic, compelling brand narrative that set Shiseido ahead of the trend.

WEB LANDING PAGE CONCEPT & DESIGN

Desktop & Mobile

EMAIL DESIGN